Yourhometownradio.com – radio station/host resources

The First Person to Market Through Radio Broadcasting

By Vicky Nissen One of the first personalities to expand her power through radio broadcasting, as a marketing tool, was an American Christian evangelist, Aimee Semple McPherson. Aimee, who was born in Canada, got her early exposure to religion through her mother...
In Shop Talk

Radio Commercial Recordings – Studio Rules for First-Timers

By Lizelle Smit  So you’re the client. The brand custodian. You’ve booked the airtime for your radio campaign. You’ve approved the 23rd proposed script. You know what you want and exactly what the commercial should deliver in terms of measurable...
In Shop Talk

The Birth of Talk Radio

By Vicky Nissen   The City of Los Angeles, in the 70’s, was a hub of action. The entertainment industry was exploding with exciting new stars like Jack Nicholson, Bo Derek and Meryl Streep. Movies like “Chinatown”, “Ten” and...
In Shop Talk

3 Steps to Creating Your Own Radio Ad

By Priscilla Groves  Creating a radio ad is getting simpler and simpler. There are 3 basic steps involved. STEP 1: GET A SCRIPT First, you need to figure out what goes in the script. You need to figure out – what is the one message that you want customers to...
In Shop Talk

Writing your own radio ad can be tricky

By Sandy Orkin There are two primary elements involved in the process of using Radio to effectively promote whatever it is you are selling. “THE BUY”. If you are buying and placing the time yourself, you ideally want to find the radio station(s) in your...
In Shop Talk

YHR Radio Show Prep: 6/13/16

50 killed in Florida, being called an ISIS attack.  Another armed man was planning a similar attack in LA during gay pride parade.  And soon, you’ll be able to make an appointment with Uber. IN THE NEWS 50 killed in Florida nightclub, shooter pledged ISIS...

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