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		<title>You Are Local, Prove It</title>
		<link>http://yourhometownradio.com/blog/archives/3445</link>
		<comments>http://yourhometownradio.com/blog/archives/3445#comments</comments>
		<pubDate>Thu, 13 Jan 2011 15:28:54 +0000</pubDate>
		<dc:creator>Marc</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[all radio is local]]></category>
		<category><![CDATA[multimedia]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://yourhometownradio.com/blog/?p=3445</guid>
		<description><![CDATA[Radio does it.  So does television.  Someone, somewhere probably invented a drinking game for every time some bubbly news anchor mentions &#8220;For more on this story, visit our website at&#8230;&#8221;  Mark Lapidus hits the nail on the head with this piece in Radio World.]]></description>
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		<title>Fox 25 saves the plane ticket, doesn&#8217;t send crew to LA for Celtics&#8230;</title>
		<link>http://yourhometownradio.com/blog/archives/3432</link>
		<comments>http://yourhometownradio.com/blog/archives/3432#comments</comments>
		<pubDate>Mon, 07 Jun 2010 10:26:42 +0000</pubDate>
		<dc:creator>Marc</dc:creator>
				<category><![CDATA[Television]]></category>
		<category><![CDATA[business of television]]></category>
		<category><![CDATA[Fox 25]]></category>
		<category><![CDATA[Joe Amorosino]]></category>
		<category><![CDATA[Ryan Asselta]]></category>
		<category><![CDATA[WFXT]]></category>
		<category><![CDATA[WHDH]]></category>

		<guid isPermaLink="false">http://yourhometownradio.com/blog/?p=3432</guid>
		<description><![CDATA[&#8230;and I for one think it makes complete sense. In this day and age of 24 hour news networks, sports networks, and other (sometimes questionable) networks, it makes no sense for WFXT Fox 25 to send out its only sportscaster in Ryan Asselta to La La land to cover the Celtics/LA match up.  Even if they had more than one sports guy, to me, it still doesn&#8217;t make sense.  Fox has an affiliate out there in KTTV, and I&#8217;m pretty sure they&#8217;re covering it &#8211; well.  Plus, I&#8217;m guessing Fox 25 has access to Fox Sports Net feeds as well.  Between the two &#8211; the average viewer wouldn&#8217;t even know the difference that Ryan was back here, other than the live shot stand ups on the floor of the Staples Center. This, in contrast, which had WHDH Channel 7 sending out BOTH Larry Ridley and Sports Director Joe Amorosino to cover the games.  Overkill?  Yup.  Here&#8217;s the thing &#8211; it&#8217;s not just a matter of sending out a reporter, you also have to send out a shooter (also known as a camera person).  If you&#8217;re doing live shots, chances are you have to hire a sat crew to send the [...]]]></description>
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		<title>Could AT&amp;T changes be a game changer for streaming audio?</title>
		<link>http://yourhometownradio.com/blog/archives/3429</link>
		<comments>http://yourhometownradio.com/blog/archives/3429#comments</comments>
		<pubDate>Wed, 02 Jun 2010 20:11:36 +0000</pubDate>
		<dc:creator>Marc</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[internet radio]]></category>
		<category><![CDATA[internet streaming]]></category>
		<category><![CDATA[streamcasters]]></category>
		<category><![CDATA[webcasters]]></category>

		<guid isPermaLink="false">http://yourhometownradio.com/blog/?p=3429</guid>
		<description><![CDATA[A story in today&#8217;s Wall Street Journal indicates that AT&#38;T is planning to do away with their unlimited bandwidth plans for new customers beginning next week.  With that news, there&#8217;s a good chance that the days of listening to internet radio on your cell phone will be limited now if you&#8217;re an AT&#38;T customer.  Oh and did we mention it&#8217;s also for people who just picked up those iPads too, since AT&#38;T is the only broadband provider for the newest geek toy?  Yea &#8211; that too. The upside?  If you use your cell phone as what it was intended, and you&#8217;re an AT&#38;T customer, then you could reap the benefits of this news, as it would appear that your rates will be going down as a result.  It&#8217;s reported this is the second rate drop for AT&#38;T cell phone customers in the past six months and are changing things up a bit in order to have those who use the most bandwidth pay more for the premium. Will this be the start of something bigger?  Will streamcasters see a signifigant drop in their listenership as a result of the changes by AT&#38;T?  Doubt it.  But, will other cell phone providers look [...]]]></description>
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		<title>When can a station not air a PSA?  When it&#8217;s not a PSA</title>
		<link>http://yourhometownradio.com/blog/archives/3427</link>
		<comments>http://yourhometownradio.com/blog/archives/3427#comments</comments>
		<pubDate>Tue, 01 Jun 2010 10:55:15 +0000</pubDate>
		<dc:creator>Marc</dc:creator>
				<category><![CDATA[On The Air]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[Pennsylvania]]></category>
		<category><![CDATA[PSA]]></category>
		<category><![CDATA[public service]]></category>
		<category><![CDATA[WBEB]]></category>

		<guid isPermaLink="false">http://yourhometownradio.com/blog/?p=3427</guid>
		<description><![CDATA[A popular Pennsylvania radio station is under fire for it&#8217;s decision to not air what it deemed to be a controversial radio spot, sponsored by the Pennsylvania Coalition Against Rape. WBEB 101.1 FM is being taken to task by the group after the station decided not to run a spot due to it&#8217;s content.  Reports state the station wanted such terms as &#8220;rape&#8221; and &#8220;sexual&#8221; pulled from the spot, and station officials offered to work with the group to rewrite the spot in such a way that it would not offend some of the listeners of the soft rock radio station.  Meanwhile, the coalition went on the offensive, urging people to boycott the station until they ran the spot. A couple of thoughts: 1.  Any station can refuse to air anything &#8211; just look at the fine print of any broadcast contract. 2. Would changing the wording of the message change the message?  Not really, especially when the spot in question is about something so obvious (child sexual abuse) that people shouldn&#8217;t have to be reminded to call police if they see something like that happening. 3.  The station was willing to work with the group to re-work the spot [...]]]></description>
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		<title>And the odd decisions continue from The Peacock Network</title>
		<link>http://yourhometownradio.com/blog/archives/3392</link>
		<comments>http://yourhometownradio.com/blog/archives/3392#comments</comments>
		<pubDate>Sat, 23 Jan 2010 16:36:22 +0000</pubDate>
		<dc:creator>Marc</dc:creator>
				<category><![CDATA[Television]]></category>
		<category><![CDATA[Ed Ansin]]></category>
		<category><![CDATA[NBC]]></category>
		<category><![CDATA[WHDH TV]]></category>

		<guid isPermaLink="false">http://yourhometownradio.com/blog/?p=3392</guid>
		<description><![CDATA[Swift on the heels of the Conan/Jay &#8220;restructuring&#8221; comes news today that NBC plans to launch it&#8217;s own Boston news and information website. [ Via Boston.com ] NBC has launched similar websites in other cities, but those have been as partnerships with their affiliates.  WHDH, the Boston affiliate, declined such a partnership, citing their own website as a source for news and information rather than partnering up with the mothership. A second website, with the NBC branding, could introduce some confusion to viewers and web surfers.  Depending on how NBC markets this to local viewers could entice WHDH to up the ante by aggressively promoting their own website during local avails. Could this be a shot across the bow of Ed Ansin who initially balked at NBC&#8217;s failed late night program shuffle some seven months ago?  Could this continue to strain the already delicate relations between Ansin and the network?  Time will tell, but I&#8217;m sure this isn&#8217;t the last you&#8217;ll hear out of this saga.]]></description>
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		<title>Ansin was right, Leno gets 11:30, and Conan gets&#8230;</title>
		<link>http://yourhometownradio.com/blog/archives/3387</link>
		<comments>http://yourhometownradio.com/blog/archives/3387#comments</comments>
		<pubDate>Wed, 13 Jan 2010 12:35:56 +0000</pubDate>
		<dc:creator>Marc</dc:creator>
				<category><![CDATA[Television]]></category>
		<category><![CDATA[Conan O'Brien]]></category>
		<category><![CDATA[Ed Ansin]]></category>
		<category><![CDATA[Jay Leno]]></category>
		<category><![CDATA[prime time television]]></category>
		<category><![CDATA[The Tonight Show]]></category>
		<category><![CDATA[WHDH]]></category>

		<guid isPermaLink="false">http://yourhometownradio.com/blog/?p=3387</guid>
		<description><![CDATA[OK &#8211; so Sunbeam Television owner Ed Ansin was right about NBC&#8216;s little experiment in putting Jay Leno on in prime time.  Nothing against Jay or Conan, but it just didn&#8217;t work.  There could be a hundred reasons why it didn&#8217;t work &#8211; but all that matters at the end of the day is that it didn&#8217;t work.  So, when the Olympics coming along, the Peacock Network has decided to shake things up a bit&#8230;moving Leno back to 11:30 and starting Conan at 12:05. The rub: As of this writing, Conan has said no.  Basically, why start &#8220;The Tonight Show&#8221; technically tomorrow at 12:05 AM?  &#8220;The Tonight Show&#8221; has been &#8220;The Tonight Show&#8221; since the beginning of time, why change it now? It would appear that Conan may go by the wayside of David Letterman when there was a heated run for &#8220;The Tonight Show&#8221; slot when Carson retired.  Leno got the gig, Letterman walked over to CBS. For his part, it would appear Leno is playing along the line, going along with NBC&#8217;s original plan to put &#8220;The Jay Leno Show&#8221; on from 11:30 &#8211; 12:05, which is another one of those &#8220;why&#8221; questions in all of this.  A [...]]]></description>
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		<item>
		<title>When do you follow up with your accounts?  Not just when you&#8217;re looking for another sale.</title>
		<link>http://yourhometownradio.com/blog/archives/3350</link>
		<comments>http://yourhometownradio.com/blog/archives/3350#comments</comments>
		<pubDate>Fri, 08 Jan 2010 14:00:21 +0000</pubDate>
		<dc:creator>Marc</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Sales/Marketing]]></category>
		<category><![CDATA[account executives]]></category>
		<category><![CDATA[client cultivation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[new clients]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://yourhometownradio.com/blog/?p=3350</guid>
		<description><![CDATA[How many of us have done the balancing act of trying to cultivate new clients while maintaining that valuable client list?  In this day and age, it not just an option, it&#8217;s a mandate. Unfortunately &#8211; there are a few account executives that I deal with that, when they&#8217;re calling, it must be contract renewal time.  In one case, it&#8217;s when there&#8217;s a &#8220;special advertising opportunity&#8221; that they think I&#8217;d be perfect for, despite the fact that I&#8217;m already spending a good portion of my advertising budget with that particular media outlet. Here&#8217;s a thought: Print out your account list.  Take 3 accounts a day for 5 minutes each, every other day.  Make a quick phone call to them, just to say hi and see how things are going, whether they&#8217;re currently advertising with you or not.  Force yourself not to pitch them, unless they open the door.  If they are advertising with you, that&#8217;s a perfect time to open the discussion about whether or not the current marketing plan is working.  If they&#8217;re not advertising with you, the 5 minutes you take could place you &#8220;front of mind&#8221; next time their marketing dollars need to be spent.]]></description>
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		<item>
		<title>The dawning of a new era&#8230;newspaper for radio?</title>
		<link>http://yourhometownradio.com/blog/archives/3376</link>
		<comments>http://yourhometownradio.com/blog/archives/3376#comments</comments>
		<pubDate>Wed, 06 Jan 2010 01:47:34 +0000</pubDate>
		<dc:creator>Marc</dc:creator>
				<category><![CDATA[New Media]]></category>
		<category><![CDATA[Newspaper]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[Costa Eagle Broadcasting]]></category>
		<category><![CDATA[Eagle Tribune]]></category>
		<category><![CDATA[grey ghost]]></category>
		<category><![CDATA[lawrence ma]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[William Lantigua]]></category>

		<guid isPermaLink="false">http://yourhometownradio.com/blog/?p=3376</guid>
		<description><![CDATA[No, it wasn&#8217;t the fact that William Lantigua was inaugurated as the first Latino mayor in Massachusetts (which, is a pretty big feat on its own&#8230;) but it was the fact that I turned to a newspaper for live coverage of an event before I even thought about turning on my radio. A growing trend among newspapers is to make the &#8220;grey ghost&#8221; of print more interactive.  Such is the case with The Eagle Tribune in Lawrence.  I&#8217;ve been critical of their coverage in the past, however, the folks in North Andover are beginning to truly embrace what technology can to to enhance the viability of newspapers in the new era of media. Let me be honest &#8211; I didn&#8217;t want to watch live coverage of the inauguration on the Eagle Tribune website.  As a matter of fact, it pained me to do it. I became a traitor, a venerable Benedict Arnold.  Why?  Because, in my day, this was radio&#8217;s role in the media.  We aired election coverage.  We aired inauguration events.  We aired it &#8211; whatever it was.  And while we were airing it, the ink spots from the local paper were chasing us (and their tails), hoping the [...]]]></description>
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		<item>
		<title>Paying for content &#8211; an idea who&#8217;s time has come?</title>
		<link>http://yourhometownradio.com/blog/archives/3372</link>
		<comments>http://yourhometownradio.com/blog/archives/3372#comments</comments>
		<pubDate>Mon, 28 Dec 2009 19:55:25 +0000</pubDate>
		<dc:creator>Marc</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[fybush.com]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[paying for web content]]></category>
		<category><![CDATA[Rupert Murdoch]]></category>
		<category><![CDATA[Scott Fybush]]></category>

		<guid isPermaLink="false">http://yourhometownradio.com/blog/?p=3372</guid>
		<description><![CDATA[Ok &#8211; I know this blog is about the media, specifically radio.  But, when it comes to monetizing the internet, it looks like the new decade could set some new ground rules for the internet and how we view it. [ Boston.com/NY Times story ] The story (ironically, on the Boston.com website) is about the growing possibility that websites are going to begin monetizing their content by making users pay for it.  There&#8217;s talk that media mogul Rupert Murdoch is looking to team up with a search engine to aggrigate his sites content without having to charge the end user &#8211; you and I.  The debate continues, and I suspect, will heat up in the new year, about the value of paid content on the Internet and how valuable that is to the end user. The Fybush factor.  [ Fybush.com website ] I know, like blaming all of this on Scott Fybush is even remotely fair.  I&#8217;m not.  I&#8217;m using him as an example.  I&#8217;ve met Scott on a few occasions, and keep in touch with him via email.  He writes a hell of a news website, plain and simple.  He doesn&#8217;t write a blog full of opinions and ideas (like [...]]]></description>
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		<item>
		<title>Citadel files for bankruptcy protection&#8230;</title>
		<link>http://yourhometownradio.com/blog/archives/3368</link>
		<comments>http://yourhometownradio.com/blog/archives/3368#comments</comments>
		<pubDate>Mon, 21 Dec 2009 21:42:00 +0000</pubDate>
		<dc:creator>Marc</dc:creator>
				<category><![CDATA[Radio]]></category>
		<category><![CDATA[business of radio]]></category>
		<category><![CDATA[Citadel]]></category>
		<category><![CDATA[Jerry Del Colliano]]></category>
		<category><![CDATA[stock market]]></category>

		<guid isPermaLink="false">http://yourhometownradio.com/blog/?p=3368</guid>
		<description><![CDATA[&#8230;but I don&#8217;t get it.  I&#8217;ve read some of the stories about it this morning [ like here ] and [ here ], and I&#8217;ve been keeping up with some of the more inside stuff through Jerry Del Colliano&#8217;s website as well, but I don&#8217;t get it. It&#8217;s the economy, stupid. How far can that get you?  Apparently far enough to get your company to down to two cents a share.  Two cents a share, from a 52 week high of $0.29 a share.  Aren&#8217;t companies supposed to get de-listed at some point?  Put it in perspective: my morning coffee money could buy 150 shares of Citadel Broadcasting stock right now.   Now, if there were only a chance for Citadel to turn things around, I might consider passing on my coffee for a week and invest some serious money (lets say $20) in Citadel stock. Could this be an opportunity for Citadel to drop some of their smaller market stations at a fire sale price?  Dare I say that it could also a chance for a small market radio station owner to buy some of those stations and return them to (maybe) a local station again? Only 2010 will tell.]]></description>
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